Interestingly, jobs seemed to embrace this reputation in a big way, as it helped him drive his people onward to produce so many world-changing innovations.Īs tough as he may have been to work for, Jobs’s overwhelming focus on innovation set Apple on a course to define the personal electronics market for years. Just take a look at any one of the clips of Jobs getting feisty with his staff, and you can start to understand the energy and vision behind his relentless drive for success. ![]() Steve Jobs: genius, visionary, tyrantĪpple’s late founder Steve Jobs was a complicated guy: a visionary thinker, a genius innovator, and, by most accounts, a bit of a tyrant, too. Beneath its shiny exterior, a strong culture of innovation and creativity help to drive Apple’s incredible performance. However, Apple is not all turtlenecks and keystone addresses. In doing so, the tech titan has set trends in global technology for decades to come.Įven more amazingly, Apple still continues to churn out world-defining products on a regular basis, with most other tech outfits simply trying to keep up. Led by the company’s late founding visionary Steve Jobs, Apple has broken every rule in the book and defied every expectation on its way to the top. ![]() When you think about innovation, chances are Apple is one of the first companies that comes to mind - and with good reason.
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